In his new book, "In the Paint: The Complete Body-Painting Collection from the SI Swimsuit Issue," author Rick Reilly claims that straight make-up artists lie to models claiming to be gay when they really aren't.

According to Reilly's book, a make-up artist named Richard, who applies makeup to the T&A of hot models, worked on 19-year-old hottie Melissa Keller.

Keller asked him, "Uh, maybe this is a little late to ask, but you're gay, right?"

Reilly writes in his book: "Richard's eyebrows slide up his face and he squeals, 'Oh, please, girl! My boyfriend is going to be pissed [because he's touching a woman]. Later I'll say [to Richard], 'You're not gay, right?' He shrugs and whispers, 'Nah, I'm straight. But from here on in it's gay all day, OK?' "

Shady, shady, shady!