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May 14, 2008

Bravo named most 'gay-friendly' company

bravogayest.jpgNBC Universal owned Bravo is the most "gay-friendly" company, according to a survey from Prime Access and PlanetOut.

I actually love Bravo! I have this fantasy of hosting a gay talk show on there. Maybe late night. Think about it...

For this survey, four of the five top-ranked brands were from the fields of media and technology. Next on the list behind Bravo were Apple, Showtime and NBC.

Fifty-two percent of gay consumers polled recognized Bravo, for series featuring gay personalities, including "Queer Eye for the Straight Guy" and "Working Out." Bravo also was perceived as highly gay-friendly among straight consumers at 28 percent.

Among gay consumers, Apple finished second with a 39 percent score, followed by Showtime (35 percent) and HBO (34 percent). The list was included some nonmedia companies including Absolut, Levi's and American Express.



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